Reflect local tradition and practice
|
Are scaleable according to demand |
| Can be defined by the area of
production |
Often made from bought-in grapes |
| Are made from grapes grown by the maker (or a long term contractor) |
Have a limited sense of place |
| Vary according to the annual weather conditions |
Are defined by the wine maker rather than area and variety |
| Are labelled and marketed by location and variety |
Produced to fit a perceived style requirement |
| Are recognisably unique |
Are widely available |
| |
Rely on heavy marketing |
| |
Frequently rely on shelf appeal |
